Acceptable use

We provide a tool; the judgement is yours and so is the liability that follows it. If a rights holder objects to something you made, the claim is between you and them. The Responsible use page describes what we do on our side (the confirmations, the records, the enforcement), and it is deliberately not a substitute for the sentence above.

Nearly every question we are asked has the same shape and the same answer underneath it. As a rule of thumb, and only that: how a page is arranged is usually far less protected than what is on it.

Spacing, column counts, the order of sections, a card grid, a sticky header: these are layout conventions and ideas, and ideas are generally not owned. The material poured into them is a different matter, and it almost always belongs to somebody.

That distinction is where the line falls in most cases. It is a rule of thumb rather than a guarantee: in some jurisdictions a sufficiently original page design can attract protection in its own right, and the safest use of wpgraft is always the one where you own or license what you are pointing it at.

• Layout and structure. Section order, column counts, spacing rhythm, a hero-then-features arrangement, how a grid breaks on mobile. Take the structure, then fill it with your own material.
• Styling conventions. Border radii, shadow depth, animation timing, the way a button changes on hover. Nobody owns a 12-pixel corner.
• Your own sites. Anything you built, own or administer: moving a page between builders, rebuilding your own old site, migrating a client site you were hired to migrate.
• Work you are licensed to use. A template, theme or kit whose licence covers the use you intend, including client work where the licence says so.
• Material with written permission. The owner said yes. Keep the email. It is the only evidence that exists and it is worth more than any clause on this page.
• Your own reference and study. Pulling a page apart to understand how it was built, on a local or staging site you do not publish.

• Somebody else’s words and pictures. Copy, headlines, blog posts, photographs, illustrations, icons, video, testimonials. This is the material copyright actually protects, and taking it is the most common way people get into trouble.
• Logos, names and brand. Trademarks, wordmarks, brand colours used as identity, packaging or trade dress. A copied layout wearing somebody else’s logo is not a layout copy any more.
• Cloning a site to impersonate it. Passing your page off as a real business, phishing, or deceiving anyone about who is behind a page. Prohibited absolutely. Terminated on sight, without notice and without refund.
• Premium templates you did not buy. Rebuilding a paid theme, template or kit from its live demo instead of licensing it. Section 5 below, because this is the question we get most.
• Anything behind a paywall or an access control. Members-only pages, purchased-course material, a client area you are not authorised for, or anything reached by working around a technical restriction.
• Other people’s personal data. Pages carrying health, biometric or genetic data, data revealing racial or ethnic origin, political opinions, religious beliefs, trade union membership, sex life or sexual orientation, and pages carrying financial account data, government identifiers or private communications. This one has regulators attached, not only lawyers.
• Unlawful material. Anything defamatory, anything whose possession or distribution is a criminal offence.

The question we are asked more than any other, answered without hedging.

A premium template does not stop being licensed because its demo is public. The demo page is published so you can evaluate the product. The product is still sold under a licence, and almost every such licence forbids reproducing the design without buying it. Rebuilding that demo with wpgraft instead of paying for it is exactly what the licence exists to prevent, and it breaches this policy whatever tool performed the copy.

Where you have bought the licence, wpgraft is an entirely ordinary way to move that design into the builder you prefer, subject to whatever the licence says about client work, multiple sites and derivative use. Read it, and keep the receipt.

Nothing technically prevents you from copying a page you are signed in to, because the extension reads what your browser has already rendered. We never receive your cookies, credentials or session, and we keep no copy of the capture. But the visible content of that page does pass through our conversion service, the decision is yours, and any duty of confidence you owe is yours too.

Do not do it where the page displays other people’s personal data. Do not do it where you are working around an access control you were not given.

When a copy contains images, your WordPress site downloads them from the source site into your own media library. That traffic runs from your server to theirs and does not pass through us.

• You are responsible for having the right to host and display those files.
• You are responsible for the load that fetching them places on the source site.
• A licensed webfont is licensed to the site that bought it. Copying its files across does not carry the licence with them.

The safest habit, and the one this tool is built around: take the structure, then replace the images and the type with your own.

Separately from what you copy, you must not:

• resell, sublicense, white-label or otherwise offer the conversion service to third parties as a service of your own;
• share an extension token between people or organisations to avoid buying seats or plans;
• circumvent quota enforcement or abuse controls, including creating multiple accounts to exceed the free tier;
• call our endpoints outside the extension and plugin, automate the Service, or run it at a volume intended to degrade it for others;
• probe, scan, load-test or attack the Services, except within the security research safe harbour in section 19 of the Terms;
• convert, transmit or distribute malware;
• interfere with or work around any technical limitation, security measure or authentication mechanism;
• use the Services for anything unlawful.

You can answer all three yourself, in about a minute.

1. Am I taking the shape, or the substance? Structure is usually fine. Words, pictures and brand usually are not.
2. Would somebody have had to pay for this? If it is sold, a public demo does not make it free.
3. Could a visitor mistake my page for theirs? If yes, stop. That case has no grey area at all.

If a specific copy still worries you after those three, take legal advice before you publish it. We cannot give it: we do not see your page and we do not know your jurisdiction.

• Where a breach is fixable, we tell you first and give you a reasonable chance to fix it.
• Where it is serious (impersonation, fraud, unlawful content, attacks on the Service), we suspend or terminate immediately and tell you afterwards.
• Copyright complaints follow the procedure on the Copyright complaints page. Two valid, unrebutted complaints against one account normally mean suspension and a warning; a third means termination.
• We terminate repeat infringers, and a single wholesale clone or an impersonation can end an account on its own.
• A termination for breach carries no refund. See section 6 of the Refund policy.
• We may decline to convert a particular source, block a domain outright, or suspend an account where we have reasonable grounds to believe this policy is being breached. We are not obliged to monitor what you copy, and we do not review captures, but we are not required to keep serving a use we believe is unlawful.

Seen wpgraft used in a way this page rules out? Write to [email protected] with Misuse report in the subject line. If you are the rights holder, the Copyright complaints page is faster and gets a formal answer. You do not need an account to report anything.

Contact: Računarsko programiranje GUGUNOVIĆ Saša Gugunović s.p. Kozarska Dubica, JIB 4513290400009, Kodunaška 4, Kozarska Dubica, Bosnia and Herzegovina. [email protected]

See also: Responsible use · Copyright complaints · Terms of service · Is it legal to copy a section?